Tag: 2013 RJI Mobile Media Research
Newspapers’ mobile products have two distinctly different audiences
2013 RJI Mobile Media Research Report 6 This report focuses on the use of media tablets and smartphones by newspaper subscribers and non-subscribers. While newspaper subscribers differed from non-subscribers in most demographic categories, age was the most significant. Our findings revealed how the high percentage of subscribers aged 55 or older and low percentage aged … Continued
Age, gender influence how people use smartphones and tablets for news
2013 RJI Mobile Media Research Report 5 More than half of all smartphone and tablet news consumers questioned by RJI in 2013 indicated that they had watched videos within news websites or apps during the week prior to taking the survey. Adult male news consumers at all ages were more likely than adult female news … Continued
Usage of downloaded news apps reveals some striking differences
The percent of all smartphone and/or tablet users who indicated that they had downloaded at least one news app jumped from about 30 percent in Q1 2012 to nearly 60 percent in Q1 2013. Among those who had used one or both mobile devices to consume news during the week prior to taking the surveys, … Continued
Usage of smartphones together with tablets for news has more than doubled
2013 RJI Mobile Media Research Report 3 This report examines the use of media tablets and smartphones for news. Respondents who had used a tablet and/or a smartphone during the week prior to taking the surveys increased by only three percentage points overall between Q1 2012 and Q1 2013. But within this grouping, the percentage … Continued
Media tablets now used by at least one-third of U.S. adults
2013 RJI Mobile Media Research Report 2 In the three years since Steve Jobs introduced the Apple iPad, at least one-third of U.S. adults has acquired media tablets, according to the results of our 2013 survey. The original large-format media tablets remain the most popular, but the new smartphones with larger displays and less-expensive mini … Continued
News consumption on mobile media surpassing desktop computers and newspapers
2013 RJI Mobile Media Research Report 1 Nearly 80 percent of all respondents to our 2013 Q1 phone survey said that they had used at least one Internet-enabled mobile media device in the seven days prior to taking the survey. That represents a 13-percentage-point increase since last year when our survey found that two-thirds (67%) … Continued