The Wall Street Journal promotes digital thinking beyond numbers. Your newsroom can, too
Digital trends in journalism often scream that we need to study analytics and keep up with new applications. As Laura Johnston found out in a visit to the Wall Street Journal, the not-so-secret sauce is focusing on what people do to collaborate.
Audience engagement could be key to a more satisfied newsroom: 4 takeaways to consider
Matt Dulin The 21st century has been rough on journalists, particularly at newspapers, where almost half of all newsroom jobs have disappeared since 2008. That shrinking workforce has also been met with rising expectations for producing digital content across multiple platforms. The latest in a line of evolutionary changes affecting the workforce is the concept … Continued
Potter Digital Ambassadors visit five weekly newspapers to boost outlets’ multimedia, social media
The Potter Digital Ambassadors program recently paired five college journalism students with rural Missouri newspapers to help implement multimedia and social media strategies. This was the inaugural year of the program, which is underwritten by Missouri School of Journalism alumnus and newspaper editor Walt Potter. The ambassadors, all from the Missouri School of Journalism, had … Continued
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued
Test, test, test! Designing a data-driven newsletter
The greatest barrier to being data-driven isn’t capacity or expertise, but discipline. Third in a series to help newsrooms curate effective newsletters.