How should publishers change their messaging when paywalls aren’t one size fits all?

Optimizing content limits on a user-by-user basis Should publishers communicate content limits to their audiences? The question becomes more pressing as the products that manage paywalls become sophisticated enough to make predictions about who likely subscribers are. We decided to test this idea with the Reynolds Journalism Institute this year in a partnership project where … Continued

WordPress moves news past the printed newspaper

Local newspaper sites have long broken all the rules for building a sticky site. Most still load painfully slowly. They are difficult to navigate and — let’s be honest — often ugly.—Matthew Hindman, Shorenstein Center For centuries newspaper design has stayed about the same. In 1880 printers introduced halftone photographs and in the 1980s the … Continued