Analytics
How to produce and measure impact on your journalism
It is about tracking a wide variety of aspects from story pitch to execution to promotion, to make sure your stories can affect the communities they’re created in service to.
How should publishers change their messaging when paywalls aren’t one size fits all?
Optimizing content limits on a user-by-user basis Should publishers communicate content limits to their audiences? The question becomes more pressing as the products that manage paywalls become sophisticated enough to make predictions about who likely subscribers are. We decided to test this idea with the Reynolds Journalism Institute this year in a partnership project where … Continued
After 7 months reporting, a surprise discovery — Obits are evergreen
Recently I sat down with the Tampa Bay Times’ analytics tool, Parse.ly, to see what I could learn from seven months of obituary reporting. I found something I did not expect. I read author reports each week on the pieces I write, so I see how they did one week after publication. I’ve learned how … Continued
Q&A: Wisconsin Public Radio’s Source Demographic Project
Here are some of the most common questions and answers, which I hope will help newsrooms tackle a similar initiative to make their coverage more reflective of their communities.
Managing metrics that matter for subscriptions
Managing metrics that matter Mike Denison, audience engagement editor at Science News, sees analytics and metrics as a tool to “cut through the noise and look beyond page views.” This year at ONA20, learning about the importance of analytics and metrics has shown to be of growing interest for the industry at a time when … Continued
Tips for using research to make behavioral analytics useful
“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued
Spinning up a highly focused newsletter? Keep these 4 things in mind
As the news around the coronavirus became overwhelming for readers but even journalists, the Missourian, like many newsrooms, rolled out a coronavirus newsletter in mid-March.
Challenge Accepted! How can a Phoenix TV station better engage with 18- to 24-year-olds?
Doesn’t every news organization want to engage a younger audience? Annie Le, Kyle McCubbin, Sidney Steele and Jacqueline Lemp teamed with 12 News, based in Phoenix, to better understand their younger audience base.
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued
Hjalmar Gislason: Keynote speaker: Digital salvage operations — what’s worth saving?
Scroll to view transcript HJALMAR GISLASON: [00:07] So, as Martin said, my name is Hjalmar Gislason, and that’s probably the most complicated part of the presentation. That name comes from Iceland, so that’s where I grew up and that’s where my funny accent comes from, and actually some of the stories I’m going to tell … Continued