Analytics
The importance of ads on article pages: Balancing revenue and reader experience
How strategic ad placements on news websites can support quality journalism without compromising user engagement.
Advertising on Meta
Algorithms, newsletters and increasing your reach through paid ads.
Redesigning the article page for local news
The Salt Lake Tribune is building a toolkit to help you optimize article pages for enhanced reader engagement and support.
Optimize your SEO with service journalism
The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.
How we establish a system for audience data across multiple outlets and audiences
Organizing unique data to tell the story.
Behind the IA Impact Tracker
A conversation with Lindsey Green-Barber of Impact Architects.
Thinking about the GA4 switchover? Here are some things we learned
Elizabeth Stephens is the executive editor of the Columbia Missourian and the Missouri Community Newspaper Management Chair at the Missouri School of Journalism. In the newsroom analytics world, there’s not a more talked-about topic right now than Google’s new analytics tool — GA4 — and the end of the popular Universal Analytics this summer. After … Continued
How do you make a Slack bot that users of all levels can interact with and get insights from?
SEO is beyond a technical problem, it’s also a user experience problem.
Making sense of your core web vitals
Learn how the loading speed, accessibility and other performance metrics of your news site stacks up.
Measuring impact by engaging with readers about your news product
Irina Matchavarini is a 2022 RJI Student Innovation Fellow partnered with the Chicago Reporter and Illinois Latino News in Chicago. The RJI Student Fellows will be sharing their product work throughout the summer in Innovation in Focus. In partnership with the Chicago Reporter and Illinois Latino News — newsrooms covering race, social justice and community … Continued