Analytics
Optimize your SEO with service journalism
The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.
How we establish a system for audience data across multiple outlets and audiences
Organizing unique data to tell the story.
Behind the IA Impact Tracker
A conversation with Lindsey Green-Barber of Impact Architects.
Thinking about the GA4 switchover? Here are some things we learned
Elizabeth Stephens is the executive editor of the Columbia Missourian and the Missouri Community Newspaper Management Chair at the Missouri School of Journalism. In the newsroom analytics world, there’s not a more talked-about topic right now than Google’s new analytics tool — GA4 — and the end of the popular Universal Analytics this summer. After … Continued
How do you make a Slack bot that users of all levels can interact with and get insights from?
SEO is beyond a technical problem, it’s also a user experience problem.
Making sense of your core web vitals
Learn how the loading speed, accessibility and other performance metrics of your news site stacks up.
Measuring impact by engaging with readers about your news product
Irina Matchavarini is a 2022 RJI Student Innovation Fellow partnered with the Chicago Reporter and Illinois Latino News in Chicago. The RJI Student Fellows will be sharing their product work throughout the summer in Innovation in Focus. In partnership with the Chicago Reporter and Illinois Latino News — newsrooms covering race, social justice and community … Continued
How newsrooms can visually navigate internal data
Track audience growth with simple, easy-to-read graphics from built-in platform data.
How to produce and measure impact on your journalism
It is about tracking a wide variety of aspects from story pitch to execution to promotion, to make sure your stories can affect the communities they’re created in service to.
How should publishers change their messaging when paywalls aren’t one size fits all?
Optimizing content limits on a user-by-user basis Should publishers communicate content limits to their audiences? The question becomes more pressing as the products that manage paywalls become sophisticated enough to make predictions about who likely subscribers are. We decided to test this idea with the Reynolds Journalism Institute this year in a partnership project where … Continued