Measuring impact by engaging with readers about your news product

Irina Matchavarini is a 2022 RJI Student Innovation Fellow partnered with the Chicago Reporter and Illinois Latino News in Chicago. The RJI Student Fellows will be sharing their product work throughout the summer in Innovation in Focus.  In partnership with the Chicago Reporter and Illinois Latino News — newsrooms covering race, social justice and community … Continued

How should publishers change their messaging when paywalls aren’t one size fits all?

Optimizing content limits on a user-by-user basis Should publishers communicate content limits to their audiences? The question becomes more pressing as the products that manage paywalls become sophisticated enough to make predictions about who likely subscribers are. We decided to test this idea with the Reynolds Journalism Institute this year in a partnership project where … Continued

Managing metrics that matter for subscriptions

Managing metrics that matter  Mike Denison, audience engagement editor at Science News, sees analytics and metrics as a tool to “cut through the noise and look beyond page views.” This year at ONA20, learning about the importance of analytics and metrics has shown to be of growing interest for the industry at a time when … Continued