How should publishers change their messaging when paywalls aren’t one size fits all?

Optimizing content limits on a user-by-user basis Should publishers communicate content limits to their audiences? The question becomes more pressing as the products that manage paywalls become sophisticated enough to make predictions about who likely subscribers are. We decided to test this idea with the Reynolds Journalism Institute this year in a partnership project where … Continued

Managing metrics that matter for subscriptions

Managing metrics that matter  Mike Denison, audience engagement editor at Science News, sees analytics and metrics as a tool to “cut through the noise and look beyond page views.” This year at ONA20, learning about the importance of analytics and metrics has shown to be of growing interest for the industry at a time when … Continued

Tips for using research to make behavioral analytics useful

“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued

Jefferson Bailey: Lightning rounds: Supporting Data-Driven Research using News-Related Web Archives

Scroll to view transcript JEFFERSON BAILEY: [00:11]: Before I start, one of our sort of mantras at IA, is, “bits in, bits out.” So, I like that Mark did “bits in” and then I’m going to do “bits out.” Let’s see how it goes. [00:38] So, I wanted to talk about trying to get web archives into the hands of researchers, especially for computational … Continued