Tag: Community engagement
Rebranding for news organizations, how and why?
We speak with a marketing expert on how newsrooms can employ a third party to research their community and rebrand successfully.
Putting Mayer’s research to work
Around 2012, Jodi Gersh was travelling to various large Gannett newsrooms and running engagement workshops. She had recently pioneered the first social media position inside Gannett, and now she was helping the company figure out how it could meet its readers on these powerful platforms they were using. She used Joy Mayer’s Community Engagement: A … Continued
Putting Mayer’s research to work
Around 2012, Jodi Gersh was traveling to various large Gannett newsrooms and running engagement workshops. She had recently pioneered the first social media position inside Gannett, and now she was helping the company figure out how it could meet its readers on these powerful platforms they were using. She used Joy Mayer’s Community Engagement: A Practical Conversation for Newsrooms as a kind … Continued
Getting engaged. No diamond ring required
Some folks might think it’s a bit unusual for a print design professor to segue to a career researching and improving the relationships journalists have with their communities. Joy Mayer never gave it a second thought.