Optimize your SEO with service journalism

The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.

Coalition tactician

As a fledgling managing editor at The Maneater, Sydney Lewis often learned on the fly. Now the junior is connecting college newsrooms nationwide to build a novel network of support.

How to implement community listening

Eight steps to begin incorporating field canvassers into your newsroom’s work Borderless Magazine is a small (but mighty!) nonprofit news outlet based in Chicago. We cover immigration and immigrant communities, and about half of our online audience reads our work in Spanish. In order to stretch our modest resources and better serve our audiences, we … Continued