Tag: cox media group
Building revenue on e-Readers remains a challenge
The Newspaper Association of America featured 2010 Reynolds Fellow Sean Reily in its Spring 2010 publication. Here are excerpts from NAA’s interview: While companies like Amazon, Plastic Logic, Barnes & Noble and Sony work on improving the reading experience and functionality of their e-reader devices, publishers are wondering when (or whether) putting their content on … Continued
Stephanie Padgett: Mid-year report
In search of opportunities for small to mid-sized newspapers to increase revenue from online content, I have arrived at three critical factors that I believe will lead to success: Identify natural segments within a newspaper site that will have strong appeal to local and/or regional advertisers and create a plan to develop strategies for serving … Continued