Tag: David Beckford
An experiment in using digital screens for news and advertising is gaining traction
A pilot project — sponsored by the Reynolds Journalism Institute — to help news organizations serving under-represented communities is picking up steam and expanding from its roots in the Midwest.
Using digital screens to grow your audience and build a new revenue stream
If your audience won’t come to you, maybe it’s time to think about going to your audience. That’s one of the guiding principles for a new pilot project from RJI, Dynasty Media and Minnesota Digital.
Community newspapers can tap into community development financing
It requires more than a solid strategy and good pitch deck. Publishers need to think about capacity and a new ethos.