The changing YAYA: A multi-media generation

What is YAYA? YAYA stands for Youth and Young Adult. It is the market of adults 18-26 years old.YAYA is not a generation, but a phase of life. At some point everyone is a YAYA. There are over 29.8 million YAYAs in the United States, which means 10% of the population in the U.S. are … Continued