Small-town print goes big-time digital

In the early 2010s, Mark Nienhueser was the sales director for Service Noodle, an online platform that made it easy for small, local service businesses to develop a website and gain a digital footprint. When he moved to the Missouri Press Association, in 2013, he realized there were a lot of untapped digital opportunities for … Continued

Why it works

By 2017, it was clear to Janine York that she had to act. “Our newspaper is our core product, but we knew we needed to expand,” says York, the advertising director at the Missourian, a twice-weekly newspaper in the small town of Washington, Missouri. By 2017, it was clear to Janine York that she had … Continued