Tag: eye tracking
‘Do people even read captions?’
Why it’s important to test what we THINK we know about mediaYes, people read captions. They’re some of the most scannable, well-read elements in news media. So how can we make them truly worthwhile? It’s time to test. Why is it important to test what we think we already know about how people read the … Continued
Credibility and trust: A project to prove value of strong photojournalism
Every day, you swim through a sea of visual junk on the internet — selfies and mug shots and stock photos that could easily be interchangeable. Then, you come across a photo that resonates. It’s a moment captured with rare perspective. Maybe it’s a video explaining something you didn’t know about your community—or a photo … Continued