Tag: Google
In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling
This is the sixth in a series of blog reports on the status of the news landscape and a challenge to create a new one. The series is authored by Bill Densmore, a 2008-2009 RJI Fellow and originator of the Information Valet Project. View the series here. When it comes to getting paid, who are … Continued
Is it time for the news industry to get smarter about advisortising?
This is the third of a series of blog reports about the status of the news landscape and a challenge to create a new one. The first two were “The future begins with P: Privacy, personalization and payment” and “Imagining the 21st-century personal news experience — and how publishers need to collaborate to create it.” … Continued
Behavioral targeting
Advertising leaders visited RJI on Oct. 14 to talk to professors and students about the importance of ethical advertising. Wally Snyder moderated the discussion with Tim Armstrong, Chairman and CEO of AOL part of the panel. The panel discussed proposed ethical principles to enhance ethics in the advertising industry. Reynolds Fellow Stephanie Padgett discusses the … Continued
Wikipedia-ing the news
Matt Thompson’s RJI research proposal Five years ago, blogger Dave Winer and New York Times executive Martin Nisenholtz made a bet. “In a Google search of five keywords or phrases representing the top five news stories of 2007,” Winer wagered, “weblogs will rank higher than the New York Times Web site.” But what fascinates me … Continued