NAB and RJI research provides guidance for journalists on trusted messengers and effective messaging

Survey by SmithGeiger finds Americans eager for a vaccine and “return to normalcy” Washington, D.C. — A new nationwide survey finds a strong majority of Americans are eager for a COVID-19 vaccine and interested in news coverage that provides expert testimony on the safety and efficacy of vaccination, the National Association of Broadcasters (NAB) and … Continued

NAB and Reynolds Journalism Institute announce partnership on COVID-19 vaccine education messaging

Partnership will provide guidance for regional approach to public health education Washington, D.C. — The National Association of Broadcasters (NAB) and the Donald W. Reynolds Journalism Institute today announced a nationwide research project to identify effective COVID-19 vaccine education messaging. The research findings will be used to develop tools and resources for local radio and … Continued