Tag: Jeff McNiell
Potter Digital Ambassadors visit five weekly newspapers to boost outlets’ multimedia, social media
The Potter Digital Ambassadors program recently paired five college journalism students with rural Missouri newspapers to help implement multimedia and social media strategies. This was the inaugural year of the program, which is underwritten by Missouri School of Journalism alumnus and newspaper editor Walt Potter. The ambassadors, all from the Missouri School of Journalism, had … Continued
How to make money on digital: The answer is still elusive
The main story that came out of my first stop on the Potter Listening Tour (#potterlisten) is that a small paper can achieve significant success in building a digital audience. However, figuring out how to make money from that achievement is still a tough task. The Houston Herald serves more than 25,000 people in Texas … Continued
Houston Herald: Weekly in print, daily online
When something newsworthy happens in Houston, Missouri, residents expect their local weekly paper to tell them about it — now. “If people hear sirens,” says Publisher Brad Gentry, “they expect us to have the story.” That’s the way the Houston Herald likes it. When its reporters learn of an event, the Herald sends out a … Continued
Small-town paper wish list: Time-efficient means to analyze and implement innovations
What Houston (Mo.) Herald folks want from the Potter Conferences was something of a surprise. Publisher Brad Gentry and his team aren’t shy about dedicating resources to digital innovation although they want to do it in the most cost-efficient way. But with only eight employees to serve 25,000-plus souls in Texas County, they’re spread thin. … Continued