Putting Mayer’s research to work

Around 2012, Jodi Gersh was travelling to various large Gannett newsrooms and running engagement workshops. She had recently pioneered the first social media position inside Gannett, and now she was helping the company figure out how it could meet its readers on these powerful platforms they were using. She used Joy Mayer’s Community Engagement: A … Continued

Putting Mayer’s research to work

Around 2012, Jodi Gersh was traveling to various large Gannett newsrooms and running engagement workshops. She had recently pioneered the first social media position inside Gannett, and now she was helping the company figure out how it could meet its readers on these powerful platforms they were using. She used Joy Mayer’s Community Engagement: A Practical Conversation for Newsrooms as a kind … Continued