Tag: Joy Mayer
Newsrooms test social media strategies to forge relationships with audiences
When it comes to social media strategy, it’s not enough for journalists to “be where the audience is” anymore. At least half of U.S. adults get news from social media, yet less than 12 percent of those who do, trust the information they get there. Journalists can’t simply occupy social media spaces; they need to … Continued
We asked journalists: How do you fit in time to learn about industry information?
In the midst of so much to do, how and when do journalists take the time to learn more about our industry? And what formats or platforms make learning easy? I’ve been asking those questions as I wrap up a really cool project and want to share what I’ve learned in ways that are useful … Continued
What do we mean by engagement? An RJI fellow ponders
In 2008-2009, Donald W. Reynolds Fellow Mike Fancher concluded that journalists needed to develop a “new ethic of public engagement” as an enhancement or amendment to The Journalist’s Creed. This year, Reynolds Fellow Joy Mayer has been following that thread. She’s been asking: “What do we mean by engagement?” The idea of sorting out the meaning … Continued