Tag: LMA
How virtual and in-person events can grow collaborative revenue
And a template to plan your next virtual or in-person event.
How to pitch funders on collaborative journalism projects
And a template pitch deck for you to utilize.
How branded content is an effective revenue strategy for newsrooms
For some in news media, branded or sponsored content may be considered a dirty word. At the Local Media Association, that’s not how we feel about it.
Alphabet-soup roundup of fall industry events, part one
The fall rush of industry meetings (ONA, LMA, NNA, SNPA and ASNE/APME) got underway in late September and ended Oct. 18, giving you only a one-week respite before heading into Inland. Whew! Missed one or more of these meetings? I’ll offer a brief recap of themes, noteworthy statements and observations, plus links to additional coverage. … Continued
Despite challenges, Southeast Missourian improves print product, grows online presence
Last year the Local Media Association named the Southeast Missourian the second-best daily newspaper with a circulation under 30,000 in North America. Bob Miller, editor of the Cape Girardeau paper, wants to build on that success, but he acknowledges the challenges posed by the convergence of print and digital technologies. First, there’s figuring out what … Continued