Tag: Newspapers
Newspapers’ mobile products have two distinctly different audiences
2013 RJI Mobile Media Research Report 6 This report focuses on the use of media tablets and smartphones by newspaper subscribers and non-subscribers. While newspaper subscribers differed from non-subscribers in most demographic categories, age was the most significant. Our findings revealed how the high percentage of subscribers aged 55 or older and low percentage aged … Continued
News consumption on mobile media surpassing desktop computers and newspapers
2013 RJI Mobile Media Research Report 1 Nearly 80 percent of all respondents to our 2013 Q1 phone survey said that they had used at least one Internet-enabled mobile media device in the seven days prior to taking the survey. That represents a 13-percentage-point increase since last year when our survey found that two-thirds (67%) … Continued