Traditional news media still popular with users of mobile media

2015 RJI Mobile Media Research Report 2 Majority of smartphone owners say they frequently get news from television and-or printed newspapers Updated March 9, 2016 Nearly three-quarters (72 percent) of U.S. adults who owned smartphones said they got news and information frequently or very frequently from at least one traditional media source — television news … Continued

Need for speed 2: Newspaper data diving, metrics and methodologies

Welcome to the weeds, fellow bit-twisters and data divers. We can chat here without worrying about the numeracy nonbelievers. This post details the methodologies used in “Need for speed 1: Newspaper load times give ‘slow news days’ new meaning.” First, you and I both know “load time” is a fickle metric, completely dependent on the … Continued

For the love of print: Second ‘job’ pays the bills

For Darryl Wilkinson, running a community newspaper is a labor of love, like running a farm is a labor of love for many of his Northwest Missouri neighbors. “It’s my farm,” says the publisher of The North Missourian, a 1,400-paid-circulation weekly he and his wife Liz have run for more than three decades in Gallatin. … Continued

Don’t count out print yet

An advertiser recently asked Gasconade County Republican Publisher Dennis Warden how he was doing. The inquirer’s tone indicated, “He thought newspapers aren’t too long for this world,” Warden recalled. Representing the third generation of his family to run the East Central Missouri weekly, Warden disagrees. “I really do not have competitors, an advantage our big … Continued

Newspapers’ mobile products have two distinctly different audiences

2013 RJI Mobile Media Research Report 6 This report focuses on the use of media tablets and smartphones by newspaper subscribers and non-subscribers. While newspaper subscribers differed from non-subscribers in most demographic categories, age was the most significant. Our findings revealed how the high percentage of subscribers aged 55 or older and low percentage aged … Continued