Tag: oxford university
Audiences for news notice cutbacks, reward brands with quality momentum
Smartphones most relied on, but television is where audiences still find news of value.
Eight ways smaller newsrooms can make audio pay
As advertising reliance becomes an increasingly redundant, risky and outdated strategy, it is incumbent on publishers large and small to implement strategies which generate revenue from multiple sources.
Can pay-by-text micropayments become a viable revenue source for newspapers?
COVID-19 accelerated what we’ve known for some time: Newsrooms cannot rely on advertising. Now more than ever newsrooms need to grow reader revenue — soliciting direct support from their readers. We have subscriptions. A new study from the International News Media Association (INMA) found that 39% of digital news publishers across 33 countries charged for … Continued