Tag: Phablets
Screen size and age affect how smartphone owners get mobile news stories
2015 RJI Mobile Media Research Report 4 Owners of large-screen smartphones (phablets) are much more likely than owners of standard-size smartphones to frequently use multiple approaches to access news organization content on their smartphones, according to the latest Donald W. Reynolds Journalism Institute mobile media poll. The survey also found that smartphone owners between the … Continued
Phablets likely to boost responses to ads embedded in news stories and videos
2015 RJI Mobile Media Research Report 3 Owners responded more frequently to embedded ads using large-screen smartphones than with other devices Owners of phablets were much more likely to respond to advertisements embedded in news stories and videos than owners of standard smartphones, tablets and personal computers, according to the latest Donald W. Reynolds Journalism … Continued
Plus-size iPhone 6 makes reading long stories and watching videos on a smartphone more pleasurable
News organizations could take advantage of larger display size for information graphics and advertising After using an iPhone 6 Plus exclusively for a month, I’ve concluded that I can get along just fine without my Wi-Fi-only iPad mini in my daily routines. It won’t replace my iPad entirely, but I’ll be using it much less … Continued