Tag: Revenue strategies
Join us for an OTT journey. All are welcome!
How do news organizations find their footing when the ground starts shifting? We’re going to provide a hands-on view into the process that’s unfolding as newsrooms at the Missouri School of Journalism begin exploring and launching over-the-top (OTT) products and projects.
Strategic campaign structure helps news organizations grow revenue, partners and audience
Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Earlier this summer, I shared tips on how to craft a strategic sponsorship campaign with members of the Institute for Nonprofit News at its annual conference, INNDAYS2019 in Houston. My presentation, which goes into more detail … Continued
How to launch an Info District
RJI fellow publishes practical guide to new model for funding community journalism.
Delivering news onto a digital porch
This summer for Innovation in Focus we are exploring news organizations which function through new, emerging or unique revenue models.
A revenue reminder to start the summer
This summer, the Donald W. Reynolds Journalism Institute’s Innovation in Focus web series will take a look at the startup and growing pains of a handful of news organizations’ new efforts to raise revenue. Those efforts range from membership models and retooling ownership to new ventures and crowdfunding efforts. The Innovation in Focus summer revenue … Continued
Team tasked with solving The Associated Press challenge wins business journalism competition
A University of Missouri team tasked with increasing awareness, bringing in more customers and monetizing the health and science vertical at The Associated Press won the 10th annual Entrepreneurship and Media of the Future Symposium competition. The competition brought together graduate students from the Missouri School of Journalism and Trulaske College of Business to tackle … Continued
Short Takes: Lessons from a failed newsletter in how to engage with your audience
Quinn Ritzdorf Short Takes is an occasional series that captures interesting work by Missouri School of Journalism students. As part of my RJI Student Innovation Fellowship with the Greeley Tribune in Greeley, Colorado, a co-worker and I were given the task to start and grow a paid subscription newsletter, The Playbook, that covered rural prep sports … Continued
Inside The Seattle Times: A case study in community-funded journalism
Through her RJI Student Innovation Fellowship, Hannah Rodriguez was able to observe how reporters and editors at The Seattle Times worked to thread the needle of maintaining independence while receiving outside money for initiatives.
Discovering a new news ecosystem
When Michele McLellan dug deep into how local, online journalists were making a living, the result was a three-year series of annual conferences that spawned a national nonprofit organization.
Why it works
By 2017, it was clear to Janine York that she had to act. “Our newspaper is our core product, but we knew we needed to expand,” says York, the advertising director at the Missourian, a twice-weekly newspaper in the small town of Washington, Missouri. By 2017, it was clear to Janine York that she had … Continued