Tag: Revenue strategies
Tips to consider for porting real estate info to voice devices
Voice is just another interface A voice-activated device is like a browser you interact with by speaking instead of pointing and clicking. An Alexa skill or Google Assistant Action is just a thin layer that 1) defines the patterns of speech for which the device is listening; and 2) maps the components of that speech … Continued
New research indicates tight meters have won the pay model war for news websites
As the search for effective revenue models for online news sources continues, many websites have kept their content free. Newspapers, however, have erected a variety of pay models, including a variety of metered models. When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It … Continued
Student teams at CDIG competition offer real-world industry solutions
Winning team offers practical solutions to address newspaper’s budget shortfall.
RJI Fellowship delivers digital services to publishers for local businesses
Individuals or organizations can apply for 2018-19 fellowships at the Donald W. Reynolds Journalism Institute through Jan. 31. During the application season, we will publish Q&As with a few of our past fellows to find out how the fellowships benefited their organizations and what advice they have for applicants.
There are three types of fellowships: institutional, nonresidential and residential. Learn more by visiting RJI Fellowships.
New membership model gives Cuban news site financial, editorial independence
Readers of 14ymedio, a Cuban news outlet, can now play an active role protecting the future of the outlet’s fact-based, objective journalism through a new membership model. Reader memberships will give the news outlet greater financial independence, allowing it to answer primarily to its readers, says Alejandro González, development and innovation director. This aligns with the organization’s … Continued
An investment pays off for RJI — and the news industry
Here at the Donald W. Reynolds Journalism Institute we’re lucky to have multiple ways to help ensure that journalism has a long and bright future, including providing seed funding and other resources to promising startup companies. We’re mainly interested in how those companies can help make journalism better, stronger and more sustainable, but we’re also … Continued
How four media organizations are using events to raise revenue, engage audiences
Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute. Panelists were Lyndsi Lane, vice president of GateHouse Live; … Continued
More trust + more collaboration = more revenue
Revenue generation can be a complex landscape for digital publishers, especially those in small operations. Should you hire a sales team? Use programmatic advertising? Rely on affiliate marketing? Offer native advertising? Can the sales team collaborate and brainstorm with the news team? There’s much to sort out and consider for startup digital publishers trying to … Continued
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued
Is your company short on star salespeople? Look to your newsroom
Editor’s note: This post was originally published by poynter.org. Some of the best-positioned people to help grow news media revenue may be sitting nearby. They are journalists. Journalists are creative, learn fast, consume a lot of information, interact with a variety of people, keep good notes and understand to be good they must keep learning … Continued