Tag: RJI Mobile Media Research
Attitudes about news transcend technology and generational divide
2015 RJI Mobile Media Research Report 5 Millennials more likely than boomers to use smartphones for news, but professional journalism and news sources matter to both This is my final report on the results of the 2015 Donald W. Reynolds Journalism Institute Mobile Media News Consumption Survey. I will use it to explore the generational … Continued
Phablets likely to boost responses to ads embedded in news stories and videos
2015 RJI Mobile Media Research Report 3 Owners responded more frequently to embedded ads using large-screen smartphones than with other devices Owners of phablets were much more likely to respond to advertisements embedded in news stories and videos than owners of standard smartphones, tablets and personal computers, according to the latest Donald W. Reynolds Journalism … Continued
Traditional news media still popular with users of mobile media
2015 RJI Mobile Media Research Report 2 Majority of smartphone owners say they frequently get news from television and-or printed newspapers Updated March 9, 2016 Nearly three-quarters (72 percent) of U.S. adults who owned smartphones said they got news and information frequently or very frequently from at least one traditional media source — television news … Continued
News organizations getting significant boost from phablets
2015 RJI Mobile Media Research Report 1 Large-screen smartphone owners between the ages of 25 and 34 are the most frequent news consumers U.S. adults who have a phablet —a smartphone with a 5- to 7-inch screen — are much more likely to use it for consuming news than those who have a standard-size smartphone, … Continued
Credibility of mainstream news media fares better among mobile media users
2014 RJI Mobile Media Research Report 9 Mobile media users are more likely than nonusers to give higher credibility rankings to national newspapers and most other mainstream news media (see charts 9.8 and 9.9), according to the latest mobile media news consumption survey from the Donald W. Reynolds Journalism Institute (RJI). They also tend to … Continued
More newspaper subscribers embracing mobile media while retaining their attachment to print
2014 RJI Mobile Media Research Report 8 Newspaper subscribers are increasingly using smartphones and tablets while retaining a strong attachment to print, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). The percentage of respondents who said they subscribed to at least one printed newspaper remained at around 30 … Continued
Tablets tend to boost news consumption on smartphones and likelihood of paying for mobile news content
2014 RJI Mobile Media Research Report 7 Smartphone owners who also have tablets are much more likely to use their smartphones for consuming news organization content than those who do not have tablets, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). Smartphone owners with tablets also are more … Continued
Seniors more likely to read news on tablets, size appeals to all ages for leisure use
Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a somewhat higher percentage of owners aged 55 or older than by those aged 18-34 (see charts 6.1 and 6.5), according to the latest mobile media survey from the Donald W. … Continued
Nearly all large tablet owners also use smartphones
The pairing of large tablets with smartphones has important implications for news organizations. Nearly 9 in 10 large tablet owners also use smartphones according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (see chart 5.8). Only 4 in 10 smartphone owners said they also used large tablets (see report 3, … Continued
Women use smartphones more than men to read news found within social media
2014 RJI Mobile Media Research Report 4 Women are much more likely than men to read news stories found within social media on their smartphones according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). About three-quarters of the women who owned smartphones said they had interacted with social media … Continued