Tag: Sponsorships
Video as revenue: Start with listening
This summer for Innovation in Focus, we are speaking with news organizations that are exploring new, emerging or unique revenue models. Alabama Media Group launched Red Clay Media in 2017 as a video driven revenue stream. It began with videos created in the newsroom that inspired engagement from their readers. Today it is a thriving … Continued
The four P’s of sponsorship sales: price, promotion, package and placement
Are you a small, independent news site or a news entrepreneur seeking to connect with your local bank or hospital for sponsorship? If so, keep the four P’s in mind when developing relationships with sponsors. The goal of a sponsorship is to build financial support for your organization. And sponsors may be seeking a marketing or … Continued