Q2: What are owners doing with their mobile media devices?

2012 RJI Mobile Media News Consumption Survey The rapid adoption of Apple iPads and comparable large media tablets is clearly disrupting the way people engage with the digital world. Tablets also are fostering new media habits that are directly impacting news organizations worldwide. Journalists and news executives can take some encouragement from knowing that nearly … Continued

Q1: Who uses mobile media devices?

2012 RJI Mobile Media News Consumption Survey According to our findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets are now the preferred mobile media devices. In the two years since Apple defined the large media tablet … Continued

2012 Mobile survey results

The staff of the RJI Insight and Survey Center interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012, for RJI’s 2012 Mobile Media News Consumption Survey. More than half of the participants used a cell phone. No incentives were offered to participate in the survey. The … Continued

Where do tablets fit in your news organization’s future?

This report focuses on what has been learned so far about news consumption behaviors on Apple iPads from research conducted by the Reynolds Journalism Institute (RJI), The Associated Press, Online Publishers Association and Google’s AdMob subsidiary between July 2010 and June 2011. While competing devices are now making their way into the consumer marketplace, their … Continued