Tag: tablets
Tablets tend to boost news consumption on smartphones and likelihood of paying for mobile news content
2014 RJI Mobile Media Research Report 7 Smartphone owners who also have tablets are much more likely to use their smartphones for consuming news organization content than those who do not have tablets, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). Smartphone owners with tablets also are more … Continued
Seniors more likely to read news on tablets, size appeals to all ages for leisure use
Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a somewhat higher percentage of owners aged 55 or older than by those aged 18-34 (see charts 6.1 and 6.5), according to the latest mobile media survey from the Donald W. … Continued
Nearly all large tablet owners also use smartphones
The pairing of large tablets with smartphones has important implications for news organizations. Nearly 9 in 10 large tablet owners also use smartphones according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (see chart 5.8). Only 4 in 10 smartphone owners said they also used large tablets (see report 3, … Continued
Tablets are now commonplace in households with children
2014 RJI Mobile Media Research Report 1 More than half of U.S. households now have tablets and three-quarters have smartphones according to the latest Donald W. Reynolds Journalism Institute (RJI) mobile media poll. Households with children were much more likely to have mobile media devices than those without children. In households with children, 70 percent … Continued
Age, gender influence how people use smartphones and tablets for news
2013 RJI Mobile Media Research Report 5 More than half of all smartphone and tablet news consumers questioned by RJI in 2013 indicated that they had watched videos within news websites or apps during the week prior to taking the survey. Adult male news consumers at all ages were more likely than adult female news … Continued
Usage of downloaded news apps reveals some striking differences
The percent of all smartphone and/or tablet users who indicated that they had downloaded at least one news app jumped from about 30 percent in Q1 2012 to nearly 60 percent in Q1 2013. Among those who had used one or both mobile devices to consume news during the week prior to taking the surveys, … Continued
Usage of smartphones together with tablets for news has more than doubled
2013 RJI Mobile Media Research Report 3 This report examines the use of media tablets and smartphones for news. Respondents who had used a tablet and/or a smartphone during the week prior to taking the surveys increased by only three percentage points overall between Q1 2012 and Q1 2013. But within this grouping, the percentage … Continued
Media tablets now used by at least one-third of U.S. adults
2013 RJI Mobile Media Research Report 2 In the three years since Steve Jobs introduced the Apple iPad, at least one-third of U.S. adults has acquired media tablets, according to the results of our 2013 survey. The original large-format media tablets remain the most popular, but the new smartphones with larger displays and less-expensive mini … Continued
Q5: How do mobile and non-mobile media users perceive the news media and journalists?
2012 RJI Mobile Media News Consumption Survey A majority of respondents overall — mobile media users and non-users — shared a generally favorable opinion of professional journalists, when asked if they agreed or disagreed with a series of statements on a five-point scale. That’s the good news. The bad news, or shall we say the “more thought-provoking news,” is that respondents … Continued
Q4: How do owners of different mobile media media device brands differ?
2012 RJI Mobile Media News Consumption Survey While many people have wished for one mobile media device that would do everything and satisfy everyone, their wish is unlikely to be realized. The trend clearly is toward owning multiple mobile devices and using them in different ways. However, as the number of device choices grow, age … Continued