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Study reveals need to optimize online news content in response to consumers’ motivational tendencies

Source Red Orbit on September 18, 2012 0 Comments
Paul Bolls, research, advertising, Reynolds Journalism Institute, RJI

The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more likely to use mobile media platforms to access local and national news compared to adults who are more concerned with avoiding threats than seeking out rewards.

Study finds publishers still optimistic

Source eMissourian on September 15, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

The Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism is devoted to exploring new ideas, experiments and research that will improve and sustain journalism. In a just completed survey of publishers of U.S. dailies, nearly two-thirds remain optimistic about the future of newspapers

RJI links 9.14.12 - Update from LMA 2012

By Brian Steffens on September 14, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Digital ad insights from LMA2012

By Brian Steffens on September 13, 2012 0 Comments Blogs

More insights on digital advertising from the Local Media Associations' annual meeting in Atlanta

Survey finds publishers optimistic about future

Source SNPA on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

In the largest survey of its kind, nearly two-thirds of responding publishers expressed optimism about the future of the newspaper industry. Forty percent said they were “somewhat optimistic,” while 25 percent identified themselves as “very optimistic. Thirty-one percent were neutral. Only four percent identified themselves as “not optimistic;” no respondent chose “not optimistic at all.”

RJI: Publishers optimistic about industry's future

Source News & Tech on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

Despite industry-wide challenges, publishers of U.S. dailies remain confident about the future of newspapers. And print, publishers say, will continue to play a significant role in their operations.

Survey: U.S. publishers optimistic about future of newspapers

Source JimRomenesko.com on September 13, 2012 0 Comments
Mike Jenner, pay models, pay walls, RJI, Reynolds Journalism Institute

A survey by Missouri School of Journalism’s Reynolds Journalism Institute finds that most publishers of U.S. dailies remain optimistic about the future of newspapers: 40% are “somewhat optimistic,” 25% are “very optimistic,” 4% are “not optimistic,” and 31% are neutral.

RJI links 9.7.12 - Smartphones one of fastest growing news platforms

By Brian Steffens on September 7, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Should local publishers really try to morph Into marketers?

By Matt (Sokoloff) Broffman on September 7, 2012 0 Comments Blogs

With publishing revenues constrained in recent years, moving to marketing services sounds like a great idea to many companies.

Reynolds Fellow: Should local publishers really try to morph into marketers?

Source Street Fight on September 7, 2012 0 Comments

With publishing revenues constrained in recent years, moving to marketing services sounds like a great idea to many companies. The problem is: no matter how many new marketing products that media companies offer — from SEO consulting to daily deals — most are still not fully aligned from an organizational or mentality standpoint to make this leap.

RJI links 9.1.12

By Brian Steffens on September 1, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 7.30.12

By Brian Steffens on July 30, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI offers advice on using Facebook to interact with subscribers

Source Magazine Mavin on July 26, 2012 0 Comments
Brad Best, social media, facebook, Reynolds Journalism Institute

Facebook, Twitter, and Pinterest are valuable tools for magazines which have discovered the value of interacting with subscribers. But how do you use these platforms effectively? And how do you keep them from draining valuable staff time?

How to use social media to interact with subscribers

By RJI on July 25, 2012 0 Comments News

Facebook

  • Facebook is a very useful tool to implement online discussion and to develop loyalty with subscribers.
  • One way to interact with readers using Facebook is to ask questions on the site. Use it to begin discussions about events.

Read more

Community news and Facebook

By Joy Mayer on July 24, 2012 0 Comments Blogs

When it comes to the relationship between a news organization and its community, most of us would do well to pay more attention to small-town newsrooms.

Pivot Point: Next steps

By Bill Densmore on July 24, 2012 0 Comments Blogs
A Pivot Point project

Pivot Point Chicago: Why we gathered, what we did, and what should happen next.

The beauty of brevity

By RJI on July 23, 2012 0 Comments Blogs

by Sammy Papert

Forever ago I was asked to handle a regional Dillard's call for our most important newspaper client. The office was in Ft. Worth and the client hoped I could review the highlights of a recently completed market study which they had converted to a presentation on 64 slides for one of those Kodak carousels and projectors. (Now you know how long ago this was...) Unfortunately, a "funny" thing happened before I was able to present a single slide.

RJI links 7.20.12

By Brian Steffens on July 20, 2012 0 Comments Blogs

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 7.13.12

By Brian Steffens on July 13, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Pivot Point Chicago

By Randy Picht on July 12, 2012 0 Comments Blogs
Randy Picht

At the recent RJI-sponsored "Pivot Point" conference in Chicago, we brought together a diverse group of folks inside, outside and on the edge of the news industry to see if we could accelerate some ideas that had been bubbling along and turn them into "actionable projects."