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RJI links 3.9.12

By Brian Steffens on March 9, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

People will read/watch longform journalism … if it’s kickass!

By Brian Steffens on March 7, 2012 0 Comments Blogs
MediaStorm

Key takeaways from the Digital Storytelling summit sponsored by Mizzou Advantage and RJI.

What really matters?

By Brian Steffens on March 7, 2012 0 Comments Blogs
Digital Storytelling Summit

Key takeaways from the Digital Storytelling summit presented by Mizzou Advantage and RJI.

RJI links 3.2.12

By Brian Steffens on March 2, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

2012 Key Executive Mega Conference Day 3

By Brian Steffens on February 29, 2012 2 Comments Blogs

Day 3 from the 2012 Key Executives Mega Conference

Paid Content at 2012 Key Executive Mega Conference

By Brian Steffens on February 28, 2012 0 Comments Blogs

Publishers share their successes with paid content models

Key Executive Mega Conference Day 2

By Brian Steffens on February 28, 2012 0 Comments Blogs

Day 2 at the 2012 Key Executives Mega Conference

Paid content comes of age - A sample

Paid content comes of age

Read a sample from "Paid content: coming of age"

Just two years after being dismissed as a failed strategy, paid online content modules have become a full blown movement.

While pundits and the public watched to see how the New York Times’ model would be received, the rest of the industry wasn’t waiting.

Weekly publishers optimistic about future

By Michael M. Jenner on February 28, 2012 0 Comments News
Paid content comes of age

Despite an unfriendly economy and changes in reader and advertiser behavior, most weekly publishers are bullish on the future of community newspapers. In a recent survey, 72 percent expressed optimism about the future of newspapers. And while they see some promise in digital revenue, they believe print will play an enduring role: Two-thirds don’t envision a time when they’ll no longer produce a print edition.

2012 Mega Conference opens

By Brian Steffens on February 27, 2012 0 Comments Blogs

Notes and insights from the 2012 Key Executive Mega Conference.

RJI links 2.24.12

By Brian Steffens on February 24, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Pavlov's Dogs and the Online News Audience

By Paul Bolls on February 21, 2012 0 Comments Blogs

News website producers, wouldn’t it be great if visiting your organization's website became an automatic, ingrained, rewarding habit your audience engaged in as part of their normal daily routine?

Working hard to make news sites friendly so your brain doesn’t have to

By Paul Bolls on February 8, 2012 4 Comments Blogs

After the great response from readers, we decided to address some of the issues that we believe will lead to more brain friendly journalism.

RJI links 2.3.12

By Brian Steffens on February 3, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

RJI links 1.27.12

By Brian Steffens on January 27, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

Brain-friendly Journalism

By Paul Bolls on January 27, 2012 14 Comments Blogs

Journalism's guiding principle when it comes to content production and delivery appears to be give the audience more and give it to them faster. This has become even more evident to me as I prepare to conduct an experiment investigating how the content and packaging of online news stories and advertising effects the way readers pay attention to, learn from and respond to online news content. If results of my experiment turn out the way I predict, not only will the research demonstrate the value of applying brain science to online news production but it will show how the manner in which most online news websites are structured goes completely against my notion of "brain-friendly" news content.

RJI links 1.13.12

By Brian Steffens on January 13, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs

From research to real life: New community outreach team builds on RJI engagement work

By Joy Mayer on January 12, 2012 0 Comments Blogs
Joy Mayer, 2010-2011 Donald W. Reynolds Fellow

I spent last year at RJI studying audience engagement — reading, talking, interviewing, writing, more reading — and ended that year motivated to put what I'd learned into practice.

Luckily, the job I came back to was in a newsroom built on experimentation, with colleagues willing to go along on the engagement ride.

In August, we kicked off the Missourian's community outreach team, made up of students in a class I teach called Participatory Journalism. (The class has existed for years and was developed by Clyde Bentley, also a Reynolds fellow.) This year, the focus of the class broadened to include more ways the relationship between journalists and their communities are changing.

RJI links 1.6.12

By Brian Steffens on January 6, 2012 0 Comments Blogs
RJI links

News and commentary of interest to journalism innovators and entrepreneurs