Stories About Ebony Reed
Strategic campaign structure helps news organizations grow revenue, partners and audience
Campaigns can help news organizations build revenue through sponsorships, grow general brand awareness and cultivate a specific niche audience. Earlier this summer, I shared tips on how to craft a strategic sponsorship campaign with members of the Institute for Nonprofit News at its annual conference, INNDAYS2019 in Houston. My presentation, which goes into more detail … Continued
The Tyler Loop: Growing membership with events and newsletters
In a small town with slightly more than 100,000 people, known for its annual rose festival, news site The Tyler Loop is growing a membership model with events and a newsletter to collaborate, not compete with, other local news organizations.
A revenue reminder to start the summer
This summer, the Donald W. Reynolds Journalism Institute’s Innovation in Focus web series will take a look at the startup and growing pains of a handful of news organizations’ new efforts to raise revenue. Those efforts range from membership models and retooling ownership to new ventures and crowdfunding efforts. The Innovation in Focus summer revenue … Continued
Let technology plot the path forward
Like many journalists, I can remember when I first thought about pursuing a career in the field. As a teenager, I loved writing and reading well-done stories, and I often found them in the newspaper. By the time I reached high school, I was reading The Detroit News and The Detroit Free Press everyday, and … Continued
Futurecasting: A way to grow revenue and broader market opportunities for news companies
It’s easy to think there’s not much time to consider the future beyond a year, especially since so much of today’s career and job duties are about the now. I know the life of editors and reporters all too well; I lived that for a decade. The 24-hour cycle of news, constant chatter of social … Continued
The four P’s of sponsorship sales: price, promotion, package and placement
Are you a small, independent news site or a news entrepreneur seeking to connect with your local bank or hospital for sponsorship? If so, keep the four P’s in mind when developing relationships with sponsors. The goal of a sponsorship is to build financial support for your organization. And sponsors may be seeking a marketing or … Continued
Voice technology + Real estate info = Opportunity + Maybe good karma, too
“How much is my home worth?”
“How many homes have sold in my ZIP code?”
“Can I afford the home I’m driving past?”
“Who is the best Realtor for me?”
Is your company short on star salespeople? Look to your newsroom
Editor’s note: This post was originally published by poynter.org. Some of the best-positioned people to help grow news media revenue may be sitting nearby. They are journalists. Journalists are creative, learn fast, consume a lot of information, interact with a variety of people, keep good notes and understand to be good they must keep learning … Continued