Stories About Emily Lytle
From stickers to suggestion boxes, centering audience in your growth
CivicLex is relaunching its website and newsletter: Here’s how community engagement came first.
Four ways to break down large revenue goals into short-term experiments
From thank-you notes and swag to email strategies reaching specific audiences, what more than 20 newsrooms tested.
Re-evaluating what news delivery looks like at CivicLex
Centering the community’s needs while finding an innovative format.
Building a sponsored content program with intentionality and trust
Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued
Innovation in Focus brings creative spark to newsrooms
RJI’s Innovation in Focus series partners with community newsrooms nationwide to experiment with new ideas and publish the findings for the industry’s benefit.
Take a tour of all the Innovation in Focus experiments from 2024
From creating merch with local artists to innovating CTAs — newsrooms across the country experimented to serve their communities better.
Creative ways to connect your community with resources
A conversation with Adrienne Johnson Martin.
Create a community resource hub using a free interactive tool
From food assistance to translation services, how Canopy Atlanta shares resources.
Using zines to connect with a hyper-specific audience
Print is not dead: A conversation with Sarah Bennett Working with artists and journalists at all skill levels in her print shop, Sarah Bennett is familiar with tailoring zines to meet the needs of different producers and audiences. The Innovation in Focus team met with Bennett to talk about some of the common challenges she … Continued
Tips and tools for building an impact report grounded in your mission
A conversation with Sarah Luyengi from Borderless When creating impact reports at Borderless Magazine, Sarah Luyengi, operations associate, said she thinks about an aspect of the news organization’s mission: Community is at the center of everything they do. In a recent interview with the Innovation in Focus team, Luyengi defined impact as how Borderless consistently … Continued