Stories About Emily Hood
Optimize your SEO with service journalism
The concept of “news you can use” is not new to media organizations. However, with the rising importance of search engine optimization, these stories play a key role in not only driving traffic to news websites, but helping news organizations serve their communities.
How to gain buy-in and knowledge before building a news product
At the Star Tribune, Emily Hood will be creating a Slackbot to generate audience analytics reports. These reports can better support the newsroom as they learn about their online performance and adjust their content strategies.