Analytics
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued
Hjalmar Gislason: Keynote speaker: Digital salvage operations — what’s worth saving?
Scroll to view transcript HJALMAR GISLASON: [00:07] So, as Martin said, my name is Hjalmar Gislason, and that’s probably the most complicated part of the presentation. That name comes from Iceland, so that’s where I grew up and that’s where my funny accent comes from, and actually some of the stories I’m going to tell … Continued
Jefferson Bailey: Lightning rounds: Supporting Data-Driven Research using News-Related Web Archives
Scroll to view transcript JEFFERSON BAILEY: [00:11]: Before I start, one of our sort of mantras at IA, is, “bits in, bits out.” So, I like that Mark did “bits in” and then I’m going to do “bits out.” Let’s see how it goes. [00:38] So, I wanted to talk about trying to get web archives into the hands of researchers, especially for computational … Continued
What are your newsletter analytics trying to tell you? Are you listening?
Essential metrics and diagnostics for effective newsletters.
Test, test, test! Designing a data-driven newsletter
The greatest barrier to being data-driven isn’t capacity or expertise, but discipline. Third in a series to help newsrooms curate effective newsletters.
FL#165: Trends and ideas from the ONA16 conference in Denver
PART 1: ONA16 conference recap This year’s gathering of the Online News Association brought together more than 2,200 digital journalists and innovators from all over the world for a three-day showcase of the latest trends and ideas moving journalism forward. There were many discussions that took place in Denver this year — on topics including … Continued
Breaking News 2: When good ads go bad
Breaking News is a series on the self-inflicted fractures breaking the news business. The first was on malvertising. This second report is on the “ad tech tax” everyone pays — in dollars, time and readership.
Block by Block: Imagining the sequel(s)
The online community news leaders and their shared passion for local news was the most impressive part of Block by Block: Community News Summit 2010. More impressive — and challenging — is where local editors and publishers take it from here. A big tip of the hat to online publishers, including Susan Mernit, Andre Natta … Continued