Managing metrics that matter for subscriptions
Managing metrics that matter Mike Denison, audience engagement editor at Science News, sees analytics and metrics as a tool to “cut through the noise and look beyond page views.” This year at ONA20, learning about the importance of analytics and metrics has shown to be of growing interest for the industry at a time when … Continued
Tips for using research to make behavioral analytics useful
“What we really want is to be the light that illuminates the newsroom as we move forward on our journalistic and business goals,” James Robinson, director of analytics for The New York Times said on the power of analytics. “If people can’t use that light to see where they’re going, they’re going to get stuck … Continued
Spinning up a highly focused newsletter? Keep these 4 things in mind
As the news around the coronavirus became overwhelming for readers but even journalists, the Missourian, like many newsrooms, rolled out a coronavirus newsletter in mid-March.
Challenge Accepted! How can a Phoenix TV station better engage with 18- to 24-year-olds?
Doesn’t every news organization want to engage a younger audience? Annie Le, Kyle McCubbin, Sidney Steele and Jacqueline Lemp teamed with 12 News, based in Phoenix, to better understand their younger audience base.
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued
Hjalmar Gislason: Keynote speaker: Digital salvage operations — what’s worth saving?
Scroll to view transcript HJALMAR GISLASON: [00:07] So, as Martin said, my name is Hjalmar Gislason, and that’s probably the most complicated part of the presentation. That name comes from Iceland, so that’s where I grew up and that’s where my funny accent comes from, and actually some of the stories I’m going to tell … Continued
Jefferson Bailey: Lightning rounds: Supporting Data-Driven Research using News-Related Web Archives
Scroll to view transcript JEFFERSON BAILEY: [00:11]: Before I start, one of our sort of mantras at IA, is, “bits in, bits out.” So, I like that Mark did “bits in” and then I’m going to do “bits out.” Let’s see how it goes. [00:38] So, I wanted to talk about trying to get web archives into the hands of researchers, especially for computational … Continued
What are your newsletter analytics trying to tell you? Are you listening?
Essential metrics and diagnostics for effective newsletters.
Test, test, test! Designing a data-driven newsletter
The greatest barrier to being data-driven isn’t capacity or expertise, but discipline. Third in a series to help newsrooms curate effective newsletters.
FL#165: Trends and ideas from the ONA16 conference in Denver
PART 1: ONA16 conference recap This year’s gathering of the Online News Association brought together more than 2,200 digital journalists and innovators from all over the world for a three-day showcase of the latest trends and ideas moving journalism forward. There were many discussions that took place in Denver this year — on topics including … Continued