Analytics
Test, test, test! Designing a data-driven newsletter
The greatest barrier to being data-driven isn’t capacity or expertise, but discipline. Third in a series to help newsrooms curate effective newsletters.
FL#165: Trends and ideas from the ONA16 conference in Denver
PART 1: ONA16 conference recap This year’s gathering of the Online News Association brought together more than 2,200 digital journalists and innovators from all over the world for a three-day showcase of the latest trends and ideas moving journalism forward. There were many discussions that took place in Denver this year — on topics including … Continued
Breaking News 2: When good ads go bad
Breaking News is a series on the self-inflicted fractures breaking the news business. The first was on malvertising. This second report is on the “ad tech tax” everyone pays — in dollars, time and readership.
Block by Block: Imagining the sequel(s)
The online community news leaders and their shared passion for local news was the most impressive part of Block by Block: Community News Summit 2010. More impressive — and challenging — is where local editors and publishers take it from here. A big tip of the hat to online publishers, including Susan Mernit, Andre Natta … Continued