Engagement
Vote: 2025 RJI Student Innovation Competition
This year’s challenge was for student teams to create something to help journalists and newsrooms tackle the increasing rates of news avoidance to get vital information to the communities they serve. Is it changing the way we present, produce or create news?
Introducing DigInThere
Want to earn readers’ attention? Reward them for it.
How images can increase engagement and revenue
Replicable case studies that prove the value of visuals.
Lessons learned from social media about news engagement
How to build safe community spaces that turn readers into doers.
How to start telling the story of your newsroom’s brand
A conversation with Chris Iles, The Minnesota Star Tribune.
Audience retention in a time of upheaval
Win back readers newsrooms have lost.
Creative ways to connect your community with resources
A conversation with Adrienne Johnson Martin.
The power of newsletters
How strategic subscribe asks, personalized content, and continuous testing can help local newsrooms grow and foster deeper connections with readers.
A new approach to striking a balance between free speech and safe speech
How comprehension quizzes transform the comment section into a participatory journalism space.
How enhanced audience engagement helps sustain newsrooms
Incentivizing thoughtful, effortful engagement over skimming is an opportunity to repair and build trust with audiences.