Revenue strategies
Why newsrooms should invest in animation
Animation adds new opportunities for engaging different audiences, and that could help your bottom line.
Financing multicultural media: New collaboration positions publishers of color as catalysts for equitable community development
A robust, resilient and diverse media ecosystem is as essential to a community’s well-being as affordable housing, reliable transportation and accessible capital.
Automating calendars for small newsrooms
The less time journalists spend on rote tasks like data entry, the better. In this project we automated collecting event information for St. Louis Magazine’s website’s event calendar.
Journalism’s broken talent pipeline
It’s impossible to address what journalists do and why we exist without understanding how and who becomes a journalist today.
Eight ways smaller newsrooms can make audio pay
As advertising reliance becomes an increasingly redundant, risky and outdated strategy, it is incumbent on publishers large and small to implement strategies which generate revenue from multiple sources.
Business, journalism competition offers real-world industry solutions to Hearken, AP
A University of Missouri team tasked with finding solutions to help Hearken, an engagement consulting startup, expand the business’s target market and make it more sustainable, won the 12th annual Center for the Digital Globe (CDIG) media symposium.
9 ways newsrooms can incorporate more audio in their work
The ability to hear stories is essential for visually impaired audiences — and anyone who wants to consume content on the move.
What newsrooms can learn from creator culture and monetization strategies
Like the music and movie industry before us, it’s time for journalism to rethink the way things are done.
Social media policies are not the real issue
Gabe Schneider, Kendra Pierre-Louis, Sisi Wei and Karen K. Ho in a discussion around how newsrooms can work to become anti-racist starting with their social media policies and how they enforce them. Reporters of color being punished and fired for tweets is a symptom of the larger problem that newsrooms need to tackle head on. … Continued
How should publishers change their messaging when paywalls aren’t one size fits all?
Optimizing content limits on a user-by-user basis Should publishers communicate content limits to their audiences? The question becomes more pressing as the products that manage paywalls become sophisticated enough to make predictions about who likely subscribers are. We decided to test this idea with the Reynolds Journalism Institute this year in a partnership project where … Continued