Engagement
RJI Fellow developing bot-driven engagement to build community, extend news coverage
Coverage. It’s what we promise as news organizations. We cover stories, communities, events and people. Every news organization should make one promise to its community: We’ve got you covered. But we don’t, not by a stretch. Our coverage is actually becoming more gap-filled and uneven by the day. I won’t spend much time here writing … Continued
RJI Fellow’s ongoing e-newsletter personalization experiment yields surprising results
Tracy Clark, a 2015-2016 RJI Fellow, believes newspapers with editor-selected email newsletters would have better engagement rates if the content were personalized to each user’s interest. She is in the midst of a pilot study with a large U.S. newspaper, which is simultaneously publishing two email newsletters: one includes editor-selected news content, the other features reader-selected stories. The personalized newsletters are based on Clark’s Reportory platform. This is a progress report.
Mobile long-form journalism: The future is (even more) visual
Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the fifth in a five-part series based on 53 interviews with millennials to gauge this audience’s reception to long-form journalism delivered on mobile platforms.
Study: Millennials spent more time on text and video, but gave more praise for photos, infographics
Three RJI Research Scholars spent the past year studying the effectiveness and sustainability of long-form digital journalism. This is the fourth in a five-part series based on 53 interviews with millennials to gauge this audience’s reception to long-form journalism delivered on mobile platforms.
Carla Zanoni and Jennifer Hicks: Better Living Through Newsroom Chemistry
Carla Zanoni, The Wall Street Journal Carla is executive emerging media editor for the The Wall Street Journal, where she is responsible for exploring and developing state-of-the-art news delivery and storytelling, including new social media and mobile platforms. She also heads the newsroom’s audience development team, focusing on engagement and newsroom analytics. Before coming to … Continued
Cole Goins: The Case for Radical Collaboration
Cole Goins, Reveal, from The Center for Investigative Reporting Cole Goins is the senior manager for engagement and community collaborations at Reveal from The Center for Investigative Reporting, where he leads efforts to grow and empower Reveal’s audience. Working at the intersection of journalism, art and community engagement, he develops new opportunities for collaboration between newsrooms and … Continued
Alphabet-soup roundup of fall industry events, part one
The fall rush of industry meetings (ONA, LMA, NNA, SNPA and ASNE/APME) got underway in late September and ended Oct. 18, giving you only a one-week respite before heading into Inland. Whew! Missed one or more of these meetings? I’ll offer a brief recap of themes, noteworthy statements and observations, plus links to additional coverage. … Continued
Washington Missourian: Print or be printed
I did a “press check” with Washington Missourian Publisher Bill Miller Sr. and General Manager Bill Miller Jr. during a recent Friday afternoon press run and it brought back decades-old memories to this old newspaper guy. But the technology involved in the Missourian’s printing process — electronic transfer of information directly from computer screen to … Continued
Clyde Bentley, Missouri School of Journalism: 3-D and virtual reality as a cornerstone of future
Clyde Bentley took the long route to academia. He worked in the newspaper industry for 25 years before earning his doctorate in journalism at the University of Oregon in 2000. His dissertation, which examined the impact of consumer habits on newspaper readership, grew out of his prior experiences as a reporter, photographer, copy editor and … Continued
Looking at a photographic image from another point of view: Yours
Good writers can conjure a vivid image in our minds with just words. But journalists also have long relied on illustrations, photographs and videos to enrich a story. Photographs and, by extension, videos have an important limitation. The story is told from one point of view – that of the photographer. The photographer structures our … Continued