Engagement
The Takeaway seeks to engage diverse communities via texting: Part 1
This week, The Takeaway takes to the streets of Miami in the latest of its experiments to partner with communities in gathering news and uncovering stories that deserve attention. The Takeaway is a new morning news show produced by Public Radio International (PRI) and WNYC Radio. Initial audience data shows its conversational format and editorial … Continued
Steal this idea! Hot new revenue for news
How does this sound? A million dollar revenue stream that requires only a salesperson or two, some web support and off-the-shelf e-commerce and newsletter tools? It caught my eye. And I’m suggesting you steal the idea for your local news operation fast before national competitors own the market. The idea is Deal Brokering. You use … Continued
Exploring Government 2.0
I’m excited about the potential of Government 2.0, a growing movement to use the Internet to improve government practices and make government more transparent and participatory. Here’s what organizers of last fall’s Gov 2.0 summit say: “Over the past fifteen years, the rise of the World Wide Web has resulted in remarkable new possibilities and … Continued
Michele McLellan: Mid-year report
I’ve learned a lot about online civic engagement in fields other than journalism (social causes, politics, even marketing) through conferences, interviews and looking at Web sites. I’ve also connected with numerous community news startups and learned that many of them put civic engagement and community building at the top of their agenda. I think established … Continued
Journalists must learn to share information to build readers’ trust
An interview with Michael Skoler as he begins his fellowship year. When the folks at American Public Media wanted to build a better partnership with their listeners, they called on veteran National Public Radio reporter and editor Michael Skoler to lead the charge. Skoler created a new approach to news called Public Insight Journalism and … Continued
The changing YAYA: A multi-media generation
What is YAYA? YAYA stands for Youth and Young Adult. It is the market of adults 18-26 years old.YAYA is not a generation, but a phase of life. At some point everyone is a YAYA. There are over 29.8 million YAYAs in the United States, which means 10% of the population in the U.S. are … Continued
On their own time
Impatient YAYAs are impatient and hate unproductive processes. They were raised in a world dominated by technology and instant gratification and have no tolerance for delays. Convenient YAYAs do things on their own time, when it is convenient for them. They line between work and home does not really exist and they will do things … Continued
In the know
Power YAYAs find pleasure in telling people what they have learned. Information is power and power is coveted by YAYAs everywhere. YAYAs detest feeling out of the loop and will do whatever it takes to stay in it. Immediate Access YAYAs crave immediate access to all different types of information. They use outside sources like … Continued
Web shells
Background Web shells are the essential structure, the main building blocks of Webcentric journalism. In newspaper-speak, that’s the four- or six-column 13.5- by 22-inch nested pages of newsprint. In TV-speak, it’s the 30-minute news-weather-sports lineup. Jane Stevens came up with the term “shell” because the other names that people were using in 2002 — evergreen … Continued
Sense of entitlement
YAYAs feel a sense of entitlement when it comes to the job market because they have grown up in a world where they’ve been told they can have it all Instant gratification Contrary to what many people believe, YAYAs are not lazy. They merely grew up in a world of instant gratification and now expect … Continued