Engagement
On their own time
Impatient YAYAs are impatient and hate unproductive processes. They were raised in a world dominated by technology and instant gratification and have no tolerance for delays. Convenient YAYAs do things on their own time, when it is convenient for them. They line between work and home does not really exist and they will do things … Continued
In the know
Power YAYAs find pleasure in telling people what they have learned. Information is power and power is coveted by YAYAs everywhere. YAYAs detest feeling out of the loop and will do whatever it takes to stay in it. Immediate Access YAYAs crave immediate access to all different types of information. They use outside sources like … Continued
Web shells
Background Web shells are the essential structure, the main building blocks of Webcentric journalism. In newspaper-speak, that’s the four- or six-column 13.5- by 22-inch nested pages of newsprint. In TV-speak, it’s the 30-minute news-weather-sports lineup. Jane Stevens came up with the term “shell” because the other names that people were using in 2002 — evergreen … Continued
Sense of entitlement
YAYAs feel a sense of entitlement when it comes to the job market because they have grown up in a world where they’ve been told they can have it all Instant gratification Contrary to what many people believe, YAYAs are not lazy. They merely grew up in a world of instant gratification and now expect … Continued
Influential
Text messaging revolution In order to keep in touch with YAYAs, other generations have been increasingly joining the text messaging revolution, a revolution YAYAs are responsible for starting. Purchase decision YAYAs have a large influence on the purchasing decisions of other generations. They are the most economically powerful population cohort in history. Overall, researchers estimate … Continued