Engagement
Web shells
Background Web shells are the essential structure, the main building blocks of Webcentric journalism. In newspaper-speak, that’s the four- or six-column 13.5- by 22-inch nested pages of newsprint. In TV-speak, it’s the 30-minute news-weather-sports lineup. Jane Stevens came up with the term “shell” because the other names that people were using in 2002 — evergreen … Continued
Sense of entitlement
YAYAs feel a sense of entitlement when it comes to the job market because they have grown up in a world where they’ve been told they can have it all Instant gratification Contrary to what many people believe, YAYAs are not lazy. They merely grew up in a world of instant gratification and now expect … Continued
Influential
Text messaging revolution In order to keep in touch with YAYAs, other generations have been increasingly joining the text messaging revolution, a revolution YAYAs are responsible for starting. Purchase decision YAYAs have a large influence on the purchasing decisions of other generations. They are the most economically powerful population cohort in history. Overall, researchers estimate … Continued