In the know

In the know


YAYAs find pleasure in telling people what they have learned. Information is power and power is coveted by YAYAs everywhere. YAYAs detest feeling out of the loop and will do whatever it takes to stay in it.

Immediate Access

YAYAs crave immediate access to all different types of information. They use outside sources like pop culture magazines and fashion websites to determine what is “cool.”

Social tool

YAYAs attachment to the Internet, especially its role as a social tool is very addictive. They do not want to feel disconnected from the internet for too long and feel completely lost when they are not connected to the world around them.

For more information or the research behind these statements contact Margaret Duffy at


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