Bill Densmore: The information valet project research proposal

Are people willing to pay for information online?  Do they truly value privacy?  What kind of information are consumers looking for online? To sustain an information valet economy — and along with it both participatory democracy and journalism — the next generation Internet needs a user-focused system for sharing identity, exchanging and settling value (including … Continued

Building new ad revenues could start on the obit page

An interview with Stephanie Padgett as she begins her fellowship year. About five years ago, Stephanie Padgett was doing market research to help smaller, Midwestern newspapers and radio stations. It was quite clear that her research on how to reach more consumers would be useless if the media companies didn’t change their old habits. For … Continued

Journalists must learn to share information to build readers’ trust

An interview with Michael Skoler as he begins his fellowship year. When the folks at American Public Media wanted to build a better partnership with their listeners, they called on veteran National Public Radio reporter and editor Michael Skoler to lead the charge. Skoler created a new approach to news called Public Insight Journalism and … Continued

What every newspaper publisher needs to know about e-readers and tablets

Sean Reily began his Reynolds Fellowship in August 2009 just as the market for e-readers was heating up. The Kindle, which Amazon had launched less than two years earlier, still was the only e-reader wirelessly distributing digital editions of newspapers. But Amazon’s surprising success with the Kindle was beginning to attract potential competitors. When RJI … Continued

Firing neurons, building relationships: Washington D.C. Conference

Washington, D.C. — The Radio and TV Museum inside George Washington University displays journalism’s past: a Philco Model 42-350, a 1942 radio to first offer FM broadcasts. Its fame soon faded:  the museum notes 1945-57 was “dismal,” as television ate up once-loyal FM audience and advertisers. Dusty radio relics reminded journalists, bloggers and software geeks … Continued

Info Valet leads to Circulate

An article about the new Circulate created by 2008 Reynolds Fellow Bill Densmore Sorry, wedding planners: happy couples will soon have a faster and cheaper way to find ads for discounted designer duds or a Consumer Reports articles on best honeymoon getaways. It’s called Circulate, a new Internet-based service that will provide consumers a customized … Continued