Innovation
Building a sponsored content program with intentionality and trust
Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued
Innovation in Focus brings creative spark to newsrooms
RJI’s Innovation in Focus series partners with community newsrooms nationwide to experiment with new ideas and publish the findings for the industry’s benefit.
At journalism co-operatives, worker-owners take news into their own hands
Questions to consider when starting a news cooperative — and ways it’s helped journalists rethink their own work
How to start telling the story of your newsroom’s brand
A conversation with Chris Iles, The Minnesota Star Tribune.
Take a tour of all the Innovation in Focus experiments from 2024
From creating merch with local artists to innovating CTAs — newsrooms across the country experimented to serve their communities better.
News through animation can improve memorability, engagement
A conversation with Mike Beaudet.
Four tools to create animated news explainers
Experimenting with VideoScribe, Adobe Express and more with Mississippi Today.
To use AI, apply business thinking
Consider your mission and money, and avoid the hype.
VERDAD, a new free-to-use tool that helps journalists investigate mis/disinformation spread on Spanish language radio
Striving to revolutionize journalism’s ability to investigate and fight mis/disinformation.
Scheduling rest is crucial for good journalism
Planning time off makes us healthier, more productive, and creative.