More newspaper subscribers embracing mobile media while retaining their attachment to print

2014 RJI Mobile Media Research Report 8 Newspaper subscribers are increasingly using smartphones and tablets while retaining a strong attachment to print, according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). The percentage of respondents who said they subscribed to at least one printed newspaper remained at around 30 … Continued

Nearly all large tablet owners also use smartphones

The pairing of large tablets with smartphones has important implications for news organizations. Nearly 9 in 10 large tablet owners also use smartphones according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (see chart 5.8). Only 4 in 10 smartphone owners said they also used large tablets (see report 3, … Continued

Majority of smartphone owners are now routinely using news apps

About 60 percent of smartphone owners are now routinely using news apps on their smartphones according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). About 40 percent of the owners who use smartphone news apps are using apps branded by newspapers. In the week prior to participating in the … Continued