Mobile
Seniors hold key to future growth for mobile media
2014 RJI Mobile Media Research Report 2 While the percentage of U.S. adults who use smartphones and/or tablets continues to grow, the use of mobile media by people aged 55 or older, who now represent more than 60 percent of non-users, will be a critical factor in future growth according to the latest Donald W. … Continued
Tablets are now commonplace in households with children
2014 RJI Mobile Media Research Report 1 More than half of U.S. households now have tablets and three-quarters have smartphones according to the latest Donald W. Reynolds Journalism Institute (RJI) mobile media poll. Households with children were much more likely to have mobile media devices than those without children. In households with children, 70 percent … Continued
Mike Wheeler: MobileVideoDIY: 360-degree resources for the mobile videographer
Mike Wheeler Managing Partner, Westerly Partners, LLC. Mike Wheeler is the managing partner in Westerly Partners, LLC., an investor advisory that provides strategic, financial and technology solutions to early-stage companies focused on the new media and technology industries. Westerly Partners serves as an advisor, investor or board member to adfreeq, BBN Networks, ChyronHego, Cycorp, FanCandy, … Continued
Futures Lab update #40: News tailored for mobile platforms
This week we bring you three examples of how news is being reengineered for people on the go. PART 1: Circa The mobile app Circa has received a lot of attention for its effort to redefine the experience of keeping up with the news via smartphone. The operation is half newsroom and half tech start-up … Continued
Newspapers’ mobile products have two distinctly different audiences
2013 RJI Mobile Media Research Report 6 This report focuses on the use of media tablets and smartphones by newspaper subscribers and non-subscribers. While newspaper subscribers differed from non-subscribers in most demographic categories, age was the most significant. Our findings revealed how the high percentage of subscribers aged 55 or older and low percentage aged … Continued
Age, gender influence how people use smartphones and tablets for news
2013 RJI Mobile Media Research Report 5 More than half of all smartphone and tablet news consumers questioned by RJI in 2013 indicated that they had watched videos within news websites or apps during the week prior to taking the survey. Adult male news consumers at all ages were more likely than adult female news … Continued
Usage of downloaded news apps reveals some striking differences
The percent of all smartphone and/or tablet users who indicated that they had downloaded at least one news app jumped from about 30 percent in Q1 2012 to nearly 60 percent in Q1 2013. Among those who had used one or both mobile devices to consume news during the week prior to taking the surveys, … Continued
Usage of smartphones together with tablets for news has more than doubled
2013 RJI Mobile Media Research Report 3 This report examines the use of media tablets and smartphones for news. Respondents who had used a tablet and/or a smartphone during the week prior to taking the surveys increased by only three percentage points overall between Q1 2012 and Q1 2013. But within this grouping, the percentage … Continued
Media tablets now used by at least one-third of U.S. adults
2013 RJI Mobile Media Research Report 2 In the three years since Steve Jobs introduced the Apple iPad, at least one-third of U.S. adults has acquired media tablets, according to the results of our 2013 survey. The original large-format media tablets remain the most popular, but the new smartphones with larger displays and less-expensive mini … Continued
News consumption on mobile devices surpasses desktop computers, newspapers
A 2013 mobile news consumption survey indicated the most dramatic increase of mobile media users were over the age of 45. “I was most surprised by the rapid adoption of mobile media devices and their use for news in the past 12 months by people age 45 and older, especially among those who have been … Continued