Research
2012 Mobile survey results
The staff of the RJI Insight and Survey Center interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012, for RJI’s 2012 Mobile Media News Consumption Survey. More than half of the participants used a cell phone. No incentives were offered to participate in the survey. The … Continued
#RJInnovation (2012): How to attract and retain YAYA employees
Former Reynolds Fellow Stephanie Padgett, building on the work of another former Reynolds Fellow, Margaret Duffy, is working with top strategic communications students to identify strategies for businesses to effectively interact with Youth and Young Adults (YAYAs). YAYA Connection has worked with various clients to help them develop marketing strategies to engage the YAYA generation, … Continued
Journalism couple studying best U.S. dailies for why they matter finds transformation, not death
Two retired journalists set out a year on a project to learn why the best newspapers in America matter to their communities. In the process, the’ve started to document a story they feel is different from the now-common refrain: “Newspapers are dying.” Not true, say Paul Steinle and Sara Brown, at least not for a … Continued
Where do tablets fit in your news organization’s future?
This report focuses on what has been learned so far about news consumption behaviors on Apple iPads from research conducted by the Reynolds Journalism Institute (RJI), The Associated Press, Online Publishers Association and Google’s AdMob subsidiary between July 2010 and June 2011. While competing devices are now making their way into the consumer marketplace, their … Continued
RJI-DPA spring 2011 iPad survey results
This follow-up panel survey conducted by the Reynolds Journalism Institute was designed to gather additional information about how Apple iPad owners use the device in their daily lives and how the iPad may influence news consumption. The 561 panelists who completed this survey were self-selected from the nearly 1,600 Apple iPad owners who participated in … Continued
RJI-DPA spring 2011 iPad survey results
This follow-up panel survey conducted by the Reynolds Journalism Institute was designed to gather additional information about how Apple iPad owners use the device in their daily lives and how the iPad may influence news consumption. The 561 panelists who completed this survey were self-selected from the nearly 1,600 Apple iPad owners who participated in … Continued
RJI-DPA fall 2010 iPad survey results
The Reynolds Journalism Institute (RJI) is conducting a multi-year research project to understand how Apple iPad users consume news content. The initial phase was a cross-sectional survey with 20 questions conducted online from September 6 through November 30, 2010. The RJI plans to conduct at least one follow-up panel survey and another cross-sectional survey in … Continued
RJI-DPA fall 2010 iPad survey results
The Reynolds Journalism Institute (RJI) is conducting a multi-year research project to understand how Apple iPad users consume news content. The initial phase was a cross-sectional survey with 20 questions conducted online from September 6 through November 30, 2010. The RJI plans to conduct at least one follow-up panel survey and another cross-sectional survey in … Continued
The value of privacy
Citizens need privacy as a shield against the state as well as corporate power. Legally, privacy is thought of a protection from other things. Contested commodities Research shows that people may be willing to part with what is known as contested commodities. People may be willing to trade private information for goods and services. In … Continued
Blueprinting the information valet economy
Building the collaborative, shared-user network A senior level strategy session combined with a public symposium designed to blueprint the law, ownership-management, marketing and technology of a shared-network for user centric demographics, privacy protected purchasing and advertising exchange and compensation. Two levels of participation Member/collaborators – enterprise partners, institutions, individuals, donors or foundations who are likely … Continued