Research
Q4: How do owners of different mobile media media device brands differ?
2012 RJI Mobile Media News Consumption Survey While many people have wished for one mobile media device that would do everything and satisfy everyone, their wish is unlikely to be realized. The trend clearly is toward owning multiple mobile devices and using them in different ways. However, as the number of device choices grow, age … Continued
Q2: What are owners doing with their mobile media devices?
2012 RJI Mobile Media News Consumption Survey The rapid adoption of Apple iPads and comparable large media tablets is clearly disrupting the way people engage with the digital world. Tablets also are fostering new media habits that are directly impacting news organizations worldwide. Journalists and news executives can take some encouragement from knowing that nearly … Continued
Q1: Who uses mobile media devices?
2012 RJI Mobile Media News Consumption Survey According to our findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets are now the preferred mobile media devices. In the two years since Apple defined the large media tablet … Continued
2012 Mobile survey results
The staff of the RJI Insight and Survey Center interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012, for RJI’s 2012 Mobile Media News Consumption Survey. More than half of the participants used a cell phone. No incentives were offered to participate in the survey. The … Continued
#RJInnovation (2012): How to attract and retain YAYA employees
Former Reynolds Fellow Stephanie Padgett, building on the work of another former Reynolds Fellow, Margaret Duffy, is working with top strategic communications students to identify strategies for businesses to effectively interact with Youth and Young Adults (YAYAs). YAYA Connection has worked with various clients to help them develop marketing strategies to engage the YAYA generation, … Continued
Journalism couple studying best U.S. dailies for why they matter finds transformation, not death
Two retired journalists set out a year on a project to learn why the best newspapers in America matter to their communities. In the process, the’ve started to document a story they feel is different from the now-common refrain: “Newspapers are dying.” Not true, say Paul Steinle and Sara Brown, at least not for a … Continued
Where do tablets fit in your news organization’s future?
This report focuses on what has been learned so far about news consumption behaviors on Apple iPads from research conducted by the Reynolds Journalism Institute (RJI), The Associated Press, Online Publishers Association and Google’s AdMob subsidiary between July 2010 and June 2011. While competing devices are now making their way into the consumer marketplace, their … Continued
RJI-DPA spring 2011 iPad survey results
This follow-up panel survey conducted by the Reynolds Journalism Institute was designed to gather additional information about how Apple iPad owners use the device in their daily lives and how the iPad may influence news consumption. The 561 panelists who completed this survey were self-selected from the nearly 1,600 Apple iPad owners who participated in … Continued
RJI-DPA spring 2011 iPad survey results
This follow-up panel survey conducted by the Reynolds Journalism Institute was designed to gather additional information about how Apple iPad owners use the device in their daily lives and how the iPad may influence news consumption. The 561 panelists who completed this survey were self-selected from the nearly 1,600 Apple iPad owners who participated in … Continued
RJI-DPA fall 2010 iPad survey results
The Reynolds Journalism Institute (RJI) is conducting a multi-year research project to understand how Apple iPad users consume news content. The initial phase was a cross-sectional survey with 20 questions conducted online from September 6 through November 30, 2010. The RJI plans to conduct at least one follow-up panel survey and another cross-sectional survey in … Continued