Building a sponsored content program with intentionality and trust

Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued

Cash is queen

You can have the best work and strongest team, but without cash, your business is in trouble. Learn from these real-world examples to stay ahead of the cash flow crisis.