Revenue strategies
How branded content is an effective revenue strategy for newsrooms
For some in news media, branded or sponsored content may be considered a dirty word. At the Local Media Association, that’s not how we feel about it.
Cash is queen
You can have the best work and strongest team, but without cash, your business is in trouble. Learn from these real-world examples to stay ahead of the cash flow crisis.
The importance of ads on article pages: Balancing revenue and reader experience
How strategic ad placements on news websites can support quality journalism without compromising user engagement.
Missouri School of Journalism students and alums leading new generation of news product thinkers
An emerging pipeline of graduates to the Minnesota Star Tribune, the state’s largest newspaper, is demonstrating yet another selling point of the School: students’ cutting-edge training in news product management.
Why freelance journalism is the future
I’m going to help you start your independent journalism business At least twice a month, I get a request from a former colleague or friend-of-a-friend who’s looking into being a freelance journalist. Maybe they experienced a layoff, or lost out on a promotion. They ask for a half hour on the phone, just to get … Continued
How to train the next generation of news product thinkers
In order to build strong product thinking into news organizations, journalism needs to nurture the talent of young product thinkers.
The start and sustainability of the Daily Memphian
The news outlet started up with big donations but has diversified.
Generating revenue through merchandise community partnerships
Block Club Chicago brought in $100,000 from Gator Watch, a conversation on merch and partnerships with Maple Walker Lloyd.
How to work with a local artist to design merch for your newsroom
Saco Bay News, Black Iowa News, Forth Worth Report and My Ballard created T-shirts with their communities.
Why a diversified revenue portfolio is the best sustainability insurance for media organizations
And 3 great examples of what this can look like for smaller newsrooms.