Revenue strategies
Building a sponsored content program with intentionality and trust
Erica Schopmeyer, director of operations at Outlier Media, recently wrapped up a fellowship with Poynter’s Media Transformation Challenge where she focused on growing Outlier’s sponsored content program. Outlier had a couple sponsored content agreements when Schopmeyer joined, but she wanted to help grow this revenue stream to offset the organization’s reliance on grants and improve … Continued
Scaling small: How the Tiny News Collective is helping entrepreneurs build sustainable local news organizations
How newsrooms can thrive by “right-sizing” operations, navigating fiscal sponsorships, and avoiding common pitfalls in the early years of growth.
How virtual and in-person events can grow collaborative revenue
And a template to plan your next virtual or in-person event.
Where do you start in launching a freelance career?
The biggest mistake new freelancers make is wasting time on the wrong priorities. Here’s what to do instead.
How to pitch funders on collaborative journalism projects
And a template pitch deck for you to utilize.
Building stronger newsrooms by tackling operational pain points
The path forward: Real support, practical tools, and proactive measures.
How branded content is an effective revenue strategy for newsrooms
For some in news media, branded or sponsored content may be considered a dirty word. At the Local Media Association, that’s not how we feel about it.
Cash is queen
You can have the best work and strongest team, but without cash, your business is in trouble. Learn from these real-world examples to stay ahead of the cash flow crisis.
The importance of ads on article pages: Balancing revenue and reader experience
How strategic ad placements on news websites can support quality journalism without compromising user engagement.
Missouri School of Journalism students and alums leading new generation of news product thinkers
An emerging pipeline of graduates to the Minnesota Star Tribune, the state’s largest newspaper, is demonstrating yet another selling point of the School: students’ cutting-edge training in news product management.