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Revenue strategies

Tours bring together geography, content, journalists and audiences. Photos: Cara Kuhlman Photos
September 9, 2025
RJI Fellows Class of 2025–2026

Taking the first step: How to explore walking tours for your newsroom

Consider these four factors during your first brainstorm.

Katerina McCrimmon starred as Argentine social climber Eva Peron in The MUNY’s July production of “Evita.” Photo: Phillip Hamer
August 18, 2025
RJI Fellows Class of 2025–2026

Funding arts journalism’s future

Building a new repository and nonprofit for arts journalism.

Young caucasian business woman counting funds, planning budget, paying bills online using calculator. Freelancer boss CEO doing paperwork with finances.
August 13, 2025
RJI Fellows Class of 2025–2026

How to find grant money for your next local reporting project

Funders, application tips and getting started.

Future Tides Founder & Editor Cara Kuhlman leads a free walking tour along the Seattle waterfront June 12, 2024. Photo: Guillaume Wiatr
August 11, 2025
RJI Fellows Class of 2025–2026

Why walking tours offer another medium for local journalism

Let’s step outside and take a walk with our community.

Mini Revenue Experiments | Innovation in Focus
May 29, 2025
RJI Fellows Class of 2025–2026

Four ways to break down large revenue goals into short-term experiments

From thank-you notes and swag to email strategies reaching specific audiences, what more than 20 newsrooms tested.

Illustration of a woman with a giant credit card standing on a stack of giant gold coins while men offer up bags of money and a giant gold coin.
May 20, 2025
RJI Fellows Class of 2025–2026

The effect of money (Part II)

How funding influences a media company’s operations.

People depositing giant coins and bills into a giant glass jar
April 24, 2025
RJI Fellows Class of 2025–2026

The influence of money

How types of revenue affect publishers’ operations.

People working with money.
March 25, 2025
RJI Fellows Class of 2025–2026

Not-for-profit isn’t not-for-money

New local news organizations are often structured as nonprofits and get charitable funding to launch. Their founders then face the challenge of how to continue operations into the future far beyond what that funding will cover.

Atlanta POV subscription ad
March 17, 2025
RJI Fellows Class of 2025–2026

Atlanta POV: Listening to community at scale

Atlanta Civic Circle collaborated with Neighborhood Nexus to build a listening tool to bring in revenue and build connection.

Freelance Quick-Start Guide
March 4, 2025
RJI Fellows Class of 2025–2026

How to get started as a freelance journalist — and quickly become sustainable

A free online guide to the most important business decisions freelance journalists make, with an eye to efficiency and prioritizing actions that have a bigger impact on your bottom line.

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Fellows 2025-2026: Nontraditional Newsroom Toolbox 1

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  • News & events
    • RJI news
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    • Student Innovation Competition
    • Women in Journalism Workshop
    • RJI Weekend Newsletter
    • RJI Newsbooks
  • RJI Fellowships
    • Fellows
    • RJI Professional Innovation Fellowships
    • Frequently asked questions
    • Resources
    • Student Innovation Fellowships
  • RJI Programs
    • Aerial Journalism
    • Journalism Digital News Archive (JDNA)
    • Potter Digital Ambassadors
    • Trusting News
  • Applied Research
    • Innovation in Focus
    • Collaboration Toolkit
    • Commissioning a Local News Ecosystem Assessment: An Operational Toolkit
    • News Media Help Desk
    • Public Policy and Journalism
    • Research of note
    • Source Auditing Tool
  • About RJI
    • People
    • Facilities
    • Our timeline
    • Download RJI Strategic Plan 2023–2026
    • Download 10 Innovative Years: 2008–2018
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