Revenue strategies
Using digital screens to grow your audience and build a new revenue stream
If your audience won’t come to you, maybe it’s time to think about going to your audience. That’s one of the guiding principles for a new pilot project from RJI, Dynasty Media and Minnesota Digital.
Funding your youth media program
Youth media programs can open up new funding opportunities for public media stations.
A new ‘Potter Listening Tour:’ Local newspapers can still work, even with different paths
A different kind of “right sizing,” grants and donations, and tinkering with the balance of online and print are some of the ways.
What can grow in the desert?
We are awash with studies and white papers about the demise of local newsrooms as a threat to our democracy. But what if, instead of asking what we’ve lost, we ask what can actually grow in these deserts?
How to curate product kits with resources you already have
Repackaging past work into helpful tools for your audience.
‘Who’s going to run it?’
The pause before buying a rural newspaper — can you attract an editor to a small town?
It’s OK to use this ’F‘ word
Taking the guesswork out of getting started in fundraising.
Community-centered news with a nonprofit twist
As newspapers continue to search for an ideal path forward, the vanguards of some of the newest experiments in nonprofit news are surprisingly old fashioned.
Community newspapers can tap into community development financing
It requires more than a solid strategy and good pitch deck. Publishers need to think about capacity and a new ethos.
Why newsrooms should invest in animation
Animation adds new opportunities for engaging different audiences, and that could help your bottom line.