Revenue strategies
Recentering and refocusing to make a founding newsroom sustainable
My plan for Four Points Media and a balanced future.
The art of salary negotiation
The most important questions to ask before accepting an offer.
The Star Tribune asked its interns to envision the future of the company
Our presentation delivered strategies ranging from expanded revenue models to top-of-funnel engagement to subscriber retention.
2 Kansas City area news outlets show different paths toward nonprofit sustainability
The Beacon is 3 years old. The Northeast News of Kansas City is more than 90. They are part of a surge in nonprofit news outlets and funding.
Product development is built on a foundation of trust
A conversation with Elite Truong, VP of Product Strategy The vice president of product strategy at the American Press Institute and board secretary for the News Product Alliance, Elite Truong, has worked as a product manager at news organizations like Vox and led R&D and news product teams at The Washington Post. Truong advocates for … Continued
The highs and lows of launching multiple products in a news startup
Project Optimist launched with a single product and now works on multiple fronts.
Using digital screens to grow your audience and build a new revenue stream
If your audience won’t come to you, maybe it’s time to think about going to your audience. That’s one of the guiding principles for a new pilot project from RJI, Dynasty Media and Minnesota Digital.
Funding your youth media program
Youth media programs can open up new funding opportunities for public media stations.
A new ‘Potter Listening Tour:’ Local newspapers can still work, even with different paths
A different kind of “right sizing,” grants and donations, and tinkering with the balance of online and print are some of the ways.
What can grow in the desert?
We are awash with studies and white papers about the demise of local newsrooms as a threat to our democracy. But what if, instead of asking what we’ve lost, we ask what can actually grow in these deserts?