Distribution: What do you really own? What do you really want?

If content is king, then distribution are all the roads leading to, and from, the kingdom. Those used to be toll roads: A simple transaction defined by use. But today, distributed content, in its many forms, has made that transaction complex. Even confusing. Distribution isn’t just about the pipelines of ingress and regress. It’s about relationship building. In a constantly evolving distribution ecosystem, what are effective distribution strategies on- and off-platform? On March 20–21, 2017, the Donald W. Reynolds Journalism Institute tackled distribution from all angles —  from processes, procedures, platforms and the all-important payment structure, and more. 

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