RJI news
Funding the membership and nonprofit models
Ken Doctor, Newsonomics, moderator Sue Cross, Institute for Nonprofit News Dr. Crystal Rose, OZY Media Brant Houston, Co-Founder, INN While not new, membership models and nonprofit news consortia and strategies are an emergent theme, as news organizations leverage their connections and synergistic alliances to create both cost-savings and cost-enhancements. We delve into how the non-profit/membership models … Continued
Ken Doctor keynote
On Oct. 12, 2017, Ken Doctor of Newsonomics delivered the keynote address at Revenue Models that Work at the Reynolds Journalism Institute at the Missouri School of Journalism.
How four media organizations are using events to raise revenue, engage audiences
Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute. Panelists were Lyndsi Lane, vice president of GateHouse Live; … Continued
More trust + more collaboration = more revenue
Revenue generation can be a complex landscape for digital publishers, especially those in small operations. Should you hire a sales team? Use programmatic advertising? Rely on affiliate marketing? Offer native advertising? Can the sales team collaborate and brainstorm with the news team? There’s much to sort out and consider for startup digital publishers trying to … Continued
What a Dallas TV station is learning with Tegna’s Verify project
We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This RJI series highlights some of the innovations and experiments we discovered and shares what leaders are learning along the way. We call it The What’s New? Q&A.
Columbia Missourian: Students tackle real-world problems at TigerHacks
Grant Sharples Editor’s note: This article was originally published by the Columbia Missourian and is shared with permission. Since Friday evening, University of Missouri student Justin Hofer and his team have been building an artificial brain designed to detect when a news headline is true or false. So far, the “brain” has a 92 percent … Continued
Help us build tools to better understand engagement data and improve revenue strategies
How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses? How can we encourage engaged users to deepen their connection with our work by signing up for a subscription, purchasing a membership, or sharing our content? How do we make those asks in the right ways and … Continued
Six things participants need to know about the 2017-2018 RJI Student Competition
The 2017-2018 RJI Student Competition will differ in two ways from past competitions: Students from outside the University of Missouri are eligible to participate and teams may address any issue facing the news industry. The annual technology competition is sponsored by the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. Past winning … Continued
Trusting News project receives $100,000 grant from Knight Foundation
The John S. and James L. Knight Foundation today committed $100,000 to the Trusting News project, which was launched by Joy Mayer with support from the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism. The project develops news engagement experiments and trains journalists on ways to increase trust with their audiences. It relies … Continued
Video: Dean David Kurpius on the RJI Student Competition 2017
David Kurpius, dean of the Missouri School of Journalism, talks about the upcoming RJI Student Competition.