FL#164: NowThis’ approach to Snapchat

NowThis on Snapchat In addition to using Snapchat Stories to reach younger audiences, NowThis is also one of 20 top publishers using the Discover feature. Executive Producer Sarah Frank explains her team’s Snapchat strategy and offers tips for any newsroom experimenting with the platform.Reporting by Mitchel Summers and Hailey Godburn For more information NowThis delivers … Continued

Breaking News 2: When good ads go bad

Breaking News is a series on the self-inflicted fractures breaking the news business. The first was on malvertising. This second report is on the “ad tech tax” everyone pays — in dollars, time and readership.

Hurricane watch: Could coastal storms cost your community?

In the news Hurricane Hermine lingers in the Northeast this week after making landfall last Friday and causing damaging storm surge, strong winds and heavy rain from Florida to the coastal southeast states. As of Tuesday, the storm had taken three lives, damaged property and knocked out power for hundreds of thousands of residents. Meanwhile, … Continued

FL#163: NPR’s approach to Snapchat

NPR on Snapchat NPR has found creative ways to use the most basic features in Snapchat to connect differently with its audience.Reporting by Mitchel Summers. For more information The NPR social media team has shared many posts about Snapchat strategies and experiments on its blog. Some of those posts include: A brief history and breakdown … Continued

Digital services suite helps community papers become one-stop shop for merchants’ advertising needs

Missouri Press Service has launched a suite of digital services designed to help community newspaper publishers boost their relationships with ad clients while generating additional revenue.   Services range from creating websites and social media pages for newspapers’ ad clients to training newspaper staffs to sell targeted YouTube and display ads. Since MPS, a Missouri … Continued

Learning to JAM in 5 steps: New initiative reminds journalism students to archive their digital work

In the early days of computing, we used a phrase, “save early, save often.” Today’s digital content creators have more opportunities and more ways to save, but often forget this critical step.

To keep content from being lost forever, our students and faculty need to learn best practices.

I’m proud that our librarians, Ed McCain and Dorothy Carner, are launching an easy set of steps for digital storage. JAM — Journalism Archives Management — will set students and faculty on a path to preserving content long after it has been created.

— Linda Kraxberger, Associate Dean for Undergraduate Studies, Missouri School of Journalism

Deep South, deep risk: Region faces climate adaptation challenges

In the news President Barack Obama is to visit flood-ravaged Louisiana today in the wake of inundating high water that killed 13 people and left more than 100,000 seeking federal assistance. The Great Flood of 2016 is being called the worst U.S. natural disaster since Hurricane Sandy in 2012, with 4,000 people in shelters days … Continued

What is a social media photo editor?

Gone are the days when news organizations had just copy editors and page designers. Today, there are newsroom titles like digital optimizer, audience analyst and executive mobile editor. As social media platforms have evolved so have job titles, along with the tools journalists use to communicate with audiences. In this series, RJI will learn more about these titles and the people who hold them.