RJI news
Mark Glaser host of MediaShift does live blog of RJI Collaboratory launch
I am virtually covering the all-day sessions at the RJI TalkFest today, held at the University of Missouri’s Reynolds Journalism Institute. I will be watching in via Adobe Connect, where I can hear and see what’s going on and chat in the chat room. The agenda includes sessions on community-building, advertising and marketing, news and … Continued
The changing YAYA: A multi-media generation
What is YAYA? YAYA stands for Youth and Young Adult. It is the market of adults 18-26 years old.YAYA is not a generation, but a phase of life. At some point everyone is a YAYA. There are over 29.8 million YAYAs in the United States, which means 10% of the population in the U.S. are … Continued
Incubating a collaboratory
Journalists, entrepreneurs, academics, and experts from the worlds of technology and business will gather on January 21, 2009 at the Donald W. Reynolds Journalism Institute for a one-day Talkfest called “Putting Feet on the Streets for Journalism.” The participants’ challenge: to develop plans for the RJI Collaboratory, a news organization incubator. This is why: In … Continued
Blueprinting the information valet economy
Building the collaborative, shared-user network A senior level strategy session combined with a public symposium designed to blueprint the law, ownership-management, marketing and technology of a shared-network for user centric demographics, privacy protected purchasing and advertising exchange and compensation. Two levels of participation Member/collaborators – enterprise partners, institutions, individuals, donors or foundations who are likely … Continued
On their own time
Impatient YAYAs are impatient and hate unproductive processes. They were raised in a world dominated by technology and instant gratification and have no tolerance for delays. Convenient YAYAs do things on their own time, when it is convenient for them. They line between work and home does not really exist and they will do things … Continued
In the know
Power YAYAs find pleasure in telling people what they have learned. Information is power and power is coveted by YAYAs everywhere. YAYAs detest feeling out of the loop and will do whatever it takes to stay in it. Immediate Access YAYAs crave immediate access to all different types of information. They use outside sources like … Continued
So you call yourself a journalist. What does that mean?
Reynolds Fellow Mike Fancher and students at the Missouri School of Journalism tackle the question of the century. Mike Fancher was the executive editor at the Seattle Times for 20 years. This year, he’s a fellow at the Reynolds Journalism Institute, where he’s seeking to answer to some of the most important questions facing journalists … Continued
Web shells
Background Web shells are the essential structure, the main building blocks of Webcentric journalism. In newspaper-speak, that’s the four- or six-column 13.5- by 22-inch nested pages of newsprint. In TV-speak, it’s the 30-minute news-weather-sports lineup. Jane Stevens came up with the term “shell” because the other names that people were using in 2002 — evergreen … Continued
Sense of entitlement
YAYAs feel a sense of entitlement when it comes to the job market because they have grown up in a world where they’ve been told they can have it all Instant gratification Contrary to what many people believe, YAYAs are not lazy. They merely grew up in a world of instant gratification and now expect … Continued
Wikipedia-ing the news
Matt Thompson’s RJI research proposal Five years ago, blogger Dave Winer and New York Times executive Martin Nisenholtz made a bet. “In a Google search of five keywords or phrases representing the top five news stories of 2007,” Winer wagered, “weblogs will rank higher than the New York Times Web site.” But what fascinates me … Continued